The sexiest and most efficient campaign for Safe Cycling

If you want me to listen to you, tell me something really interesting that talks to my tastes. Or show it. “Safe Cycling Australia” got my full attention. I know I will never ever miss a chance to look at my rearview again … Stay safe, and happy journeys to you all 🙂 Continue reading The sexiest and most efficient campaign for Safe Cycling

Look at your man, then look at this one…

This ad is almost 5 years old, but I bet it will make your Monday: It aimed at boosting the image of the body wash Old Spice, which was typically the kind of present you would offer to your grand Dad for his birthday. The mission of the ad agency was to market the body wash to female purchasers and at the same time making it more interesting than … Continue reading Look at your man, then look at this one…

Never underestimate the power of local knowledge !

Fellow travelers, explorers, expats, this one is made for us. Thanks to my great teacher on Advertising and Society for sharing this hilarious video of HSBC: I laughed so hard at their illustration of the French “carefree approach”, and recognized me in the poor lad who traveled to South America, but wait and see the ad number 6 about the dining etiquette in China, this … Continue reading Never underestimate the power of local knowledge !