Monday is the day to start fresh, right? I could have started the week with one of those aggressive 6-sweating-packs post shouting “Today is The day to start fresh! eat right!train hard and live healthy!” But sometimes all you need is a bit of coziness, time to let all your ideas take shape at their own speed, forget about working on the damn resume. Just take it easy. … Continue reading Cheers to a Single-Tasking kind of day!
Aloha Braddah! I don’t advocate alcohol consumption, but this ad really made me laugh. Took me right back to my time in Maui, where people are genuinely layback, relax, and know how to seize the day. Those guys know how to make their point, don’t you think? Leave it or take it, but it got me thinking;) Wishing you all a shiny week made of very happy hours! Continue reading Why only one happy hour ? Hawaii doesn’t like it and only needs 30′ to make its case!
This ad is almost 5 years old, but I bet it will make your Monday: It aimed at boosting the image of the body wash Old Spice, which was typically the kind of present you would offer to your grand Dad for his birthday. The mission of the ad agency was to market the body wash to female purchasers and at the same time making it more interesting than … Continue reading Look at your man, then look at this one…
As I was watching this ad, I felt my blood pressure rising and my smile getting larger and larger. It filled me with dynamism and positivism. I don’t even know the product, but on a semiotic point of view, the ad is perfect : It transfers all the attributes of adventure, passion, community, love and sharing to the brand. It really did the trick on me, I … Continue reading TGIMonday: best ways to get you high this week
Fellow travelers, explorers, expats, this one is made for us. Thanks to my great teacher on Advertising and Society for sharing this hilarious video of HSBC: I laughed so hard at their illustration of the French “carefree approach”, and recognized me in the poor lad who traveled to South America, but wait and see the ad number 6 about the dining etiquette in China, this … Continue reading Never underestimate the power of local knowledge !
I am not a Coke drinker, but I have always appreciated the creativity of their ads. Till now. Content strategy relies mostly on “playing” with the consumers’ feelings, especially empathy and compassion. Coca Cola knows it very well; but if one really wants to promote generosity, it has to do it all the way. Not in a pure mercantile fashion. Watch this and tell me: … Continue reading No Coca Cola for me!