Never underestimate the power of local knowledge !

Fellow travelers, explorers, expats, this one is made for us. Thanks to my great teacher on Advertising and Society for sharing this hilarious video of HSBC: I laughed so hard at their illustration of the French “carefree approach”, and recognized me in the poor lad who traveled to South America, but wait and see the ad number 6 about the dining etiquette in China, this … Continue reading Never underestimate the power of local knowledge !