No Coca Cola for me!
I am not a Coke drinker, but I have always appreciated the creativity of their ads. Till now. Content strategy relies mostly on “playing” with the consumers’ feelings, especially empathy and compassion. Coca Cola knows it very well; but if one really wants to promote generosity, it has to do it all the way. Not in a pure mercantile fashion. Watch this and tell me: … Continue reading No Coca Cola for me!